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Return to shopCollection and Use of Personal Data
Personal data is information that can be used to directly or indirectly identify you. It also includes anonymous data linked to identifying information. Personal data does not include information irreversibly anonymized or aggregated so that identification is impossible.
We abide by the principles of legality, legitimacy, and transparency. We process the least data necessary for limited purposes and implement technical and administrative measures to protect the security of that data. We use personal data to help verify accounts and user activity and to promote safety (for example, monitoring fraud or investigating suspicious activity). Such processing is based on our legitimate interest in maintaining the safety of our products and services.
What Personal Data We Collect
1. Data you provide
We collect the personal data you provide when you use our products and services or interact with us, such as when you create an account, contact us, participate in a survey, use online help or chat, or place an order. This may include payment data (processed via third-party gateways), billing/shipping details, contact information, and authentication details.
2. Data about use of our services
When you visit our websites, we may collect device and browsing data such as device type, unique identifiers, IP address, operating system, browser type, usage and diagnostic information, and approximate location (e.g., by IP). When available and with permission, we may use GPS and other technologies to determine approximate device location to help improve our services.
How We Use Your Personal Data
We generally use personal data to provide, improve, and develop our products and services, communicate with you, offer targeted advertisements and services (where permitted), and protect our business and customers.
i. Providing, improving, and developing
We use data for product improvements, analytics, research, and audits. We may also use your data to administer promotions (e.g., contests) and for business continuity. These activities are based on our legitimate interests in offering and maintaining quality services.
ii. Communicating with you
With your consent where required, we may send marketing communications about our products and services, and we use personal data to respond to your support requests or account inquiries. You may opt out of marketing messages — contact us to unsubscribe.
Disclosure of Personal Data
We may share personal data with strategic partners who help provide our services (payment processors, delivery & logistics partners, CRM providers, analytics vendors). We do not share personal data with third parties for their independent marketing purposes without your explicit consent.
Data transfers & legal obligations
We may transfer personal data between our affiliated entities. In transactions such as mergers or sales, personal data may be transferred to third parties. We may also disclose personal data when required by law, to protect rights, or for national security and law enforcement purposes.
EEA residents
If you reside in the European Economic Area (EEA), processing of your personal data will be lawful under GDPR. Where we rely on your consent, you may withdraw it at any time by contacting us.
Children
Our products and services are intended for adults. We do not knowingly collect personal data from children under 16. If we learn that we have collected data from a child under 16, we will take steps to delete it. If you believe a child has provided us personal data, please Contact Us.
Your Rights
You may have rights to access, correct, delete, or restrict processing of your personal data depending on your jurisdiction (for example, GDPR or CCPA rights). You can also request a copy of your data in a commonly used format. To exercise any right, please Contact Us.
We may ask for identifying information to verify your request. We will respond within a reasonable timeframe and no later than 30 days where required by law.
Third-Party Websites and Services
Our site may contain links to third-party websites. This Privacy Statement applies only to data collected by us. We are not responsible for other sites’ privacy practices; please review their privacy policies before use.
Data Security, Integrity, and Retention
We use reasonable technical, administrative, and physical safeguards to protect data. We retain personal data only as long as needed for the purposes described or as required by law.
Changes to this Privacy Statement
We may periodically update this Privacy Statement. Continued use of our services after updates indicates acceptance. If you disagree with changes, please stop using our services and Contact Us to close any account.
Contact Us
If you have any questions about this Privacy Statement or to exercise your rights, contact us at:
EasternauraEmail:support@chinaura.com
Note: This Privacy Statement is provided for informational purposes and does not constitute legal advice. For legal compliance, please consult with a qualified legal professional.